Hi, I’m @WilsonGHung

I’m Wilson Hung, Head of Growth @ Kettle & Fire.

I quit my job as a chemical engineer to apply a data-driven, and scientific approach to growing companies in the CPG E-Commerce space.

This site hosts all my thoughts on CPG strategy, growth, analytics, self-improvement, and anything else I find interesting.

If you enjoy my work, you should follow me on twitter.

If you want to work with me, I offer consulting services to select clients.

Get in touch:         

My First “Startup”  – Collectively

Like most young first time tech entrepreneurs, my two friends and I started an online dating website in Calgary.  We all had full time jobs and it was something we would work on during our free time.

After ~8 months, we decided to call it quits because we didn’t think it was a viable business. Growing an online dating company into a successful venture is extremely difficult and expensive.  Many of the challenges (e.g. city-by-city expansion, built in churn) we experienced are the same reasons why most funds avoid investing in the dating category.

My first experience with a startup was a failure, I made more mistakes than I could count, but I learned a lot throughout the process.

Here’s a look back at some of the work we did on our group dating company.

How it works video: https://www.youtube.com/watch?v=Nh_P6tdmUyo



  • Calgary Herald Feature. Click the image to be directed to the online article.

  • Calgary Herald Feature. Click the image to be directed to the online article.


  • The gift baskets we send to our partnered venues and reporters. This is how we got featured in the three PR articles.

  • Wireframe of our e-mail matchmaking template.

  • Final version of the matchmaking email.

  • One of our blog posts

  • Our pitch deck