Hi, I'm Wilson Hung.
I started my career as a Process Engineer at ExxonMobil where I honed my ability to solve problems with a data driven, systematic, and scientific approach.
I applied these skills to help grow Kettle & Fire into an 8-figure business as employee #2, and Director of Growth. On the side, I bootstrapped a 6-figure SaaS business, ARPU, which was acquired in 2020. I'm also a small personal investor in 3 companies, all run by friends building cool things.
Currently, I'm building smaller projects on the side as I research my next business.
This site hosts all of my thoughts on CPG strategy, growth, and anything else I find interesting. If you want to be up-to-date with anything I create, check out my Twitter and sign up to my newsletter.
To get an idea of what you can expect to learn from me, start with the below reads: