Ecommerce Growth & User Acquisition

I’m Wilson Hung, Growth @ Kettle & Fire, previously Growth @ SumoMe, Process Engineer @ ExxonMobil.

I quit my job as a chemical engineer to apply a data-driven, and scientific approach to acquiring customers.

I write detailed essays on growth and user acquisition that have been featured in Forbes, SumoMe, ConversionXL, and Canva to help you grow your startup.

If you’d like growth advice, I help Ecomm companies on a selective basis. I can provide the most value if you’ve reached product market fit, and have a functional supply chain.

Get in touch             

My First “Startup”  – Collectively

Like most young first time tech entrepreneurs, my two friends and I started an online dating website in Calgary.  We all had full time jobs and it was something we would work on during our free time.

After ~8 months, we decided to call it quits because we didn’t think it was a viable business. Growing an online dating company into a successful venture is extremely difficult and expensive.  Many of the challenges (e.g. city-by-city expansion, built in churn) we experienced are the same reasons why most funds avoid investing in the dating category.

My first experience with a startup was a failure, I made more mistakes than I could count, but I learned a lot throughout the process.

Here’s a look back at some of the work we did on our group dating company.

How it works video: https://www.youtube.com/watch?v=Nh_P6tdmUyo



  • Calgary Herald Feature. Click the image to be directed to the online article.

  • Calgary Herald Feature. Click the image to be directed to the online article.


  • The gift baskets we send to our partnered venues and reporters. This is how we got featured in the three PR articles.

  • Wireframe of our e-mail matchmaking template.

  • Final version of the matchmaking email.

  • One of our blog posts

  • Our pitch deck